Choosing a brand name to represent a business is not an easy task. Sure, we’re called Spyro Studio, but why? Initially, it may not be clear why we chose Spyro as our name, but there’s good reason. In this post, we’ll share some anecdotal wisdom from us as well as give you a plan and our advice on how you could go about choosing an identity for your brand.

For us, and specifically Baran, we strongly believe in image and being perceived how we want to be perceived. If we’re able to get our ways of working and ideas across to you from our image then it’s a massive boost for both us and you. Let’s dive into an overview of our brand and what we’re going for.

Clearly, we have a colour scheme of yellow, purple, black and white. Yellow and purple promote and enhance a certain perception, we think these are: youthfulness, loyalty and quality. Furthermore, you may have noticed titles and text in most areas is in lowercase, this is to go for a modern, outside the box thinking, image. In a way, the narrative is that we’re not afraid of using complete lowercase because we know we can deliver on quality, so the lowercase is a way we’re breaking the barrier between us and the viewer by trying to show that we’re human and can afford to not take ourselves so seriously. Obviously, this is just the image we’re going for and we’d be interested to know how you perceived our brand, please do let us know by popping us an email.

Now, for some advice and guidance for choosing your brand identity, including name and colours.

consider what you want your brand to communicate

When choosing a brand name and colours, you need to consider the message you want to communicate. Are you looking to build a sense of trust? Create a feeling of exclusivity? Or maybe convey an aura of sophistication? Taking the time to consider what you want your brand to communicate will help you narrow down the list of potential names and colours as well as give you a good platform to work from when establishing a brand identity.

coming up with a name

To come up with a name for your brand, think about factors that matter most. For example, if your business is in-person you might think about factors such as location, alternatively if your business is online-only then factors such as target market and the products/services you offer come into play.

Once you have a list of factors that matter most, try to brainstorm a list of potential names. You can use a thesaurus or dictionary to help with ideas and use an online tool such as Porkbun or Namecheap to check a name's availability as a domain name.

Overall, you should think about things you like, maybe a game, movie, TV series, or music and draw inspiration from them. With the rise of AI tools recently it might also be worth using free online brand name generators to see what comes up and you never know, you might come across something you like.

structuring your brand

Organising your brand as a business is the next step in the process. You should consider registering a business name or setting up a business entity such as a limited company. Additionally, having a legal presence in any country you're operating in will help in registering trademarks, setting up bank accounts, and generally protecting

choosing a colour scheme for your brand

Consider Your Target Audience: When choosing colours for your brand, it’s important to consider your target audience. Different colours can evoke different feelings and associations in viewers. For example, bright colours are often used to evoke a youthful, energetic feeling and pastels may be used to evoke a feeling of calm.

Research Colour Psychology: Once you have considered your target audience, you can begin researching colour psychology. Colours can be associated with different traits, emotions, and themes. Taking the time to research the meanings behind different colours can help narrow down your choices and ensure that the colours you choose are in line with the messages your brand wants to convey.

Identify Brand Colors: Once you have researched colour psychology and identified a few colours that work for your brand, it’s time to identify the specific colours that will become your brand colours. Taking the time to identify colours that match your brand and that have the desired effect on viewers is important as this will become a major part of your brand’s identity and will be used on all branding materials.

final thoughts

Choosing a brand name and colours is almost like creating an identity for a business, which is why it’s so important to take the time to do it right. Identifying the message you want to communicate, researching colour psychology, and identifying brand colours are all essential steps in the process. By following these steps, you can ensure that your brand can give you the best chance of success.